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Sunday, March 1, 2009

The fall of consumerism

I get spammed incessantly on the phone with offers for free credit card, free sim card, free insurance, free this, free that. Bah! Then there is the SMS spam. Download this ringtone, listen to our astrologers, play these games, blah blah. I hate this kind of marketing. Promotional campaigns about products which I dont need.

I see this type of consumerism as a societal malaise. Consumerism is the consumption of beautifully wrapped and lavishly marketed useless products. It has become the bane of modern economy. Profligate spending on meaningless items backed by a thrift system seeking to make a quick buck. How can this be a sustainable approach to human progress and welfare development? All one does here is create catchy phrases, colorful wrappers, and loads of marketing BS. Is this business innovation? Is this a business model? Does the product serve a requirement. Nothing. A wasted creativity on a wasted product on a wasted purpose.

The present crisis has brought to the fore, the issue of consumerism. As discretionary spending is replaced by necessity spending in the recession and slowdown economies, the markets will temper consumerism with a measure of sensibility. Brands will most likely be replaced by their cheaper generics and product substitution (particularly in the case of electronic goods) will decrease.

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