Blink - Thoughts in a flash !!

I am reading this book called ‘Blink’ by Malcolm Gladwell. It is a book on decision making based on thin slicing, in common parlance often referred to as ‘split second’ decisions. The book attempts to investigate the ‘blink’ decision making phenomenon through a series of real life examples. It makes a case for quick decision making as an acquirable ability. I guess I need to read the book once more to get a firm understanding of the idea it conveys.

The book has however set my thoughts rolling on a hypothesis for decision making. Decision making is a circumstantial act. But it’s driven by a lot of factors which occur before and during the event itself. I can think of the following drivers for decision making: genetics, experience, environment, priming and improvisation.

The base template for our decision making lies in genetics. By genetics, I refer to the long line of traits, characteristics and attitudes we humans at a fundamental level and individuals at a specific level have acquired from our ancestors. They store the combined experiences of actions which have enabled survival and also the instincts which sense danger. The disparity here has to do with the level of experiences and difficulties our ancestors faced. Our genes store the broad framework for the way we are ‘expected’ to act. This sets the starting point. But genes alone are not the deciders. There is interplay between genetic information and external environment. Modifications to genes based on information acquired in one generation are likely to be embedded in the succeeding generations. This sets the process for sequential learning which is overwritten, modified by more recent generation’s experience. I am tempted to call this a ‘genetic moving average’

The second important factor is environment. By environment, I refer to the condition in which we have grownup. Our family values, social circle and people influencing our life are some examples of the environment. This shapes the context in which we base our decisions. Environment plays a particularly important role in childhood, teen and youth periods of life. That is the time when impressions are developed, stereotypes are built and mindsets reinforced. What we decide during this period about ourselves and the rest of the world forms the basis for the way we see the world and the way we want the world to see us.

The third factor is experience. Experience refers to specific significant events which shape our outlook. Over time we have experiences which impact the way we see a similar situation. Inherently, we acquire the idea that a similar event is going to have a similar outcome and we start making decisions accordingly. This is why bad experiences are more often than not termed as psychological scars for the imprint they leave. A lot of times, this results in people expecting life to turn out in a particular way and eventually that’s what they end up getting. It’s not so much as life is such and such. It is more like, I did this and this happened as a consequence.

The fourth factor is priming. Priming refers to an immediate event which precedes the time of decision making. It is a situation which alters the state of mind and sets different expectations from the event at hand. For eg. a bad start to the day gets you into a mode where you start to see bad things happening for the rest of the day. This makes you have a foul mood which only makes things worse off. Or you witness something which keeps you expecting for that to happen to you. They dont have to be a conscious effect. Priming in most cases are subconscious influences but because they are the most recent in memory, the decision is most impacted by the priming.

Finally, coming to the fifth factor i.e.improvisation. Improvisation refers to the actions which are enacted while the event is in progress. These actions are the sum total of all the other factors embedded in a person acting in consonance with the reaction of the counter-agent (which maybe another person, environment etc.). What this means is that your response is shaped to match the ongoing response from the counterparty. For eg. the way you drive on the road here in India is not entirely rule based. It is more an act of improvisation. You see how the person ahead, on the side and behind you is driving and anticipate their next position and automatically evaluate where you ought to be. All this is done subconsciously. This is done dynamically by each person by evaluating future positions constantly, so much so that you know intuitively as to when to brake, when to accelerate etc. When one person messes up the dynamic evaluation, you know what happens.

In conclusion, what we do is based on many things and how we decide is based on many factors. While we tend to simplify and say such and such is the cause and so is the effect, decision making happens as a complex web of interactions which cannot be broken down into parts. The next time you want to attribute a cause or blame, make sure you think through the situation in its entirety :)