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Thursday, February 12, 2009

Color Psychology

I recently read this article on the impact of colors on human thought. It so happens that colors have some effect on the way people think. According to a study published in the journal Science, the color red boosts attention to detail in tasks such as memorization, while blue encourages creativity.

I was curious to find the effects of other colors, including yellow, as it happens to be my favorite color.

Here is what some prominent people had to say about different colors:

Black: Black is real sensation, even if it is produced by entire absence of light. The sensation of black is distinctly different from the lack of all sensation. -Hermann von Helmholz

White: White...is not a mere absence of colour; it is a shining and affirmative thing, as fierce as red, as definite as black...God paints in many colours; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white. - G. K. Chesterton

Red: Red has guts .... deep, strong, dramatic. A geranium red. A Goya red ... to be used like gold for furnishing a house ... for clothes, it is strong, like black or white. - Valentino

Blue: Blue color is everlastingly appointed by the deity to be a source of delight - John Ruskin

Green: Green, which is Nature's colour, is restful, soothing, cheerful, and health-giving. - Paul Brunton

Yellow: How wonderful yellow is. It stands for the sun.- Vincent Van Gogh

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